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Home / Business / SEO Optimization / You Can Learn Quite A Bit About Search Engine Optimization

You Can Learn Quite A Bit About Search Engine Optimization

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When you get SEO experience, you will start understanding that small changes can give you good results. If you aren’t versed in SEO, however, the following article offers great suggestions to use so you can increase the ranking of your website, which could boost your website to to the front page.

Anchor Text

TIP! If you are using SEO to help your site, don’t believe all ads will help with search engine rankings. Sure, advertising can mean more visitors, but that doesn’t immediately equate to better page ranking.

When creating anchor text for your website, simply using “click here” or other generic terms is not enough. If you are only typing “click here” and subsequently linking that term, that is doing absolutely nothing for your search engine results. Utilizing the correct keywords in your anchor text will not go unnoticed by those search engine spiders.

Go to the websites of competitors and view their source codes. This will allow you to check out what SEO tactics their site uses, and the keywords that they use. While you might not wish to imitate their methods, this bit of sleuthing can make you think of other keywords and things to try.

Provide transcripts for video and audio content that you post to your site. When you give a transcript, the search engine will find it as well.

TIP! When you are trying to optimize your website for the search engines, having a lot of keyword density is very important. Avoid this by keeping keywords under 20% of your page total.

Consider moving into the podcast world. You can include both audio and video content in a podcast, just be sure it is content your users care about. These are becoming increasingly popular among consumers, and taking advantage of this popularity is as simple as grabbing a tape recorder or video camera. Having descriptions for your podcasts helps search engines find them.

You can use Javascript in your pages, but some search engine crawlers do not respond well to it. It’s completely your choice as webmaster whether or not to use Java, but do know that it seriously affects how crawlers see your website.

Using a text link is more effective than an image link when you are trying to optimize your site for search engines. Image links only will refer back to the direct link or host of that image file.

TIP! Search engine optimization is not an instant process; be willing to wait for results. Change takes time, and this will not happen instantly.

If you know how people will search for you, you will know what keywords to use when building your site. Add keywords to both your title tag and main content, but keep your keyword density to a sane level to avoid getting the dreaded “keyword stuffer” label.

Being on the front page of Google or Yahoo in the respective niche is every site owner’s ultimate goal. It’s not easy to achieve this, but your hard work will pay off.

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