Running a business means you need to have an awareness of the importance of marketing. Have you tried placing ads in newspapers or on the radio? But, a popular technique these days is video marketing. Read on to learn how making and posting videos online can help attract customers to your business.
Any marketing video should be short. Many folks have small attention spans and need to grab relevant information rapidly. If you can’t possibly keep your video brief, consider breaking it into several smaller videos that people can watch in segments.
The more videos you make, the better. This encourages viewers to keep checking your channel for new content. Also, this helps you speak about topics viewers may want to know more about.
Video marketing can be a smart way to interact with your target market. Have your customers send questions related to your products, select the best questions and answer them in your weekly video. If possible, offer a prize or incentive to customers whose questions were used in the clip.
Offer the best content you can in order to make your videos catch on. You can make great videos without a top-quality camera. People are happy to watch something if it contains information which is relevant and important to their lives. A good camera won’t hurt, though.
Keep your videos relatively short: no more than 10 or 20 minutes. If you are using the video to perform a demonstration or step-by-step guide, give yourself as much time as possible, even up to 20 minutes, to ensure that you fit everything in. If you just want to get your name out there or give them a deal, do not go longer than 10 minutes.
Online promotion is simple through video marketing. Allowing people to see how a product works can really add to their trust in you and the product in itself. See how things work will really help increase your sales.
Production value is not the key to a good video. You don’t need to use professional equipment to make a great video. The video does need to be clear and free of shaking, however. A long, involved script and a great deal of experience is not required either. Relax, talk to the camera and edit what you do not need in your video, later. If you’re really creative, going on camera may not even be necessary. Sometimes it is possible to utilize PowerPoint presentations and screen capture sequences to do the job.
The above article has hopefully shed light on the importance of video marketing. Older ad campaigns are no longer as effective. In a technology oriented world, it is important to maintain a solid online presence. Use these tips and you will make a lot of money.