If you are looking to make a viable content strategy, then one of the first things you will need is the essence of it. That is why you need to understand your audience first. We are talking about customer personas. Because, whether you make a blog or wish to learn how to create a Wikipedia page for a musician, understanding your audience can help you create content for vast platforms and types. So, your focus should be on understanding your audience and researching as well as finding out who they are then creating their personas. Did you find this helpful?